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If you are new to setting up Pay per Click campaigns, use the following guidelines to ensure you get the maximum yield for your advertising investment. Pay particular attention to structuring the campaign so it meets your business goals and is easy to track and analyze results.
As you develop your campaign be sure to include:
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Appraisal of your organization - your unique business goals, products/services, markets and competitive search environment
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Campaign strategy definition - set up the campaign goals, define target demographics, budget, which advertising platforms and venues to leverage, and other campaign specifics.
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Keyword research and refinement - based on our appraisal, create a keyword list that best supports your campaign strategy and business goals.
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Creation of campaign structure - critical to analysis of results and ongoing optimization.
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Writing ad copy - create compelling ads that qualify and set expectations for visitors.
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Landing Page development - create conversion-optimized landing pages for your campaign, or advise on your existing landing pages as needed.
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Analytics and reporting set up - Configuring the ad platform reporting, your web site analytics or your LMS/CRM systems to track results.
Related resources
- Get started right away. Join Clickbank for Free!
- Choose a Web Host that caters to Affiliate Marketer's needs.
- Get the best tool for creating "Short Text" landing pages.
- A solid auto responder is key to affiliate marketing success
- Use Affiliate Elite to hunt down the best affiliate programs available.