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Search Engine Optimization
a.k.a. Organic Search

SEO, also know as organic search is the cheapest way to get people to your site, but it’s the one that takes the most thought and work.

A word of caution:

Don’t be fooled into buying anything!

Top SEO placement doesn’t happen overnight. Keyword selection and relevance pay a large part in optimization. Not only that but each search engine plays by different rules which will change without notice.

Here are some basic rules to live by that will get you the best placement (over time) with the least amount of work:
  • Keep your pages simple and devoted to a single topic.
  • Make sure any words you put in your keyword metatags also appear in the body of your page. List the most common words at the beginning of the list.
  • If possible, the file name of your page should include the first keyword in your keyword list.
  • Make sure you use the title tags to your advantage. It should include your primary keyword.
  • Try to use a h1 headline tag that refers to your keywords.
  • Make sure you learn about and implement a Google Sitemap.