Affiliate Toolset.com

Web Design Tips
  • About different page types
  • Landing pages
    • Defined
    • Answers the questions ….
    • Landing page goals
    • Unique Issues
    • Design Guidelines
      • Consistent graphics
      • Clear Call to Action
      • Language/Tone
      • Offer segmenting
      • Personalize
      • Include “right” amount of copy
      • Make buttons prominent
      • Put it all together
  • Home pages
    • Defined
    • Answers the questions ….
    • Home page goals
    • Unique Issues
    • Design Guidelines
      • Establish credibility
      • Meet expectations – feature important items
      • Feature Hot Sellers, Most Visited pages
      • Make navigation easy
      • Have clear, guidance oriented Call to Action
      • Include search capability and site map
  • Category pages
    • Defined
    • Identify Category page goals
    • Answer the questions ….
    • Unique Issues
    • Design Guidelines
      • Organized the way visitors think and act
      • Provide options for displaying and sorting
      • Exclude extraneous information
      • Clear graphics
  • Detail pages
    • Defined
    • Typical Detail page goals
    • Answer visitor questions ….
    • Unique Issues
    • Design Guidelines
      • Clear descriptive heading
      • Clearly defined, focused attention
      • Use rich media or professional images
      • Show process or result
      • Benefits vs. features
      • Use description to make a connection
      • Make selection easy and available
  • Make a name for yourself

Tweaks that Pay

  • Testing
  • Split Testing
  • Long Text vs. Short text
  • Forms
  • Email Marketing
  • Pay-per-click optimization
    • Google
    • Yahoo
    • MSN (Adsonar)
    • Others (CNN/People Magazine)
  • Free traffic avenues
    • Link Referrals
    • Sig File on Blogs and Forums
    • Article Publication
  • Metrics that count
    • Conversions
  • Make a name for yourself